For too long we have operated under the misconception that technology is somehow like kryptonite for older adults. This outdated stereotype fails to recognise the growing number of tech-savvy seniors who have seamlessly integrated the digital world into their daily lives. As our parents age, it's important to understand the reality of older adults' relationship with technology. This is something that is front of mind for us at Stronghold as we help families organise and protect their essential information.
Debunking the Stereotype
While the digital revolution may have initially overwhelmed some, the reluctance to adapt wasn’t exclusive to older adults. Many people, regardless of age, faced challenges during this technological transition. Today, many studies demonstrate that older adults regularly use smartphones, computers, tablets, and other devices. They actively engage on social media, bank online, shop online, and even enjoy online gaming.
In the U.S., about 61% of adults aged 65 and older own smartphones, up from 23% in 2013, and about half own a tablet. The smartphone adoption rate among older adults jumps to 81% in higher income households (Pew).
Roughly 45% of older Americans use social media, significantly less than younger cohorts but showing substantial growth from earlier years.
Internet usage is similarly skewed, with 75% of those 65 and older using the internet, compared to near-universal usage among younger age groups​ (Pew)​.
According to the AARP, more than half of seniors who own smartphones or tablets use social media apps at least weekly​
Throughout their lives, older adults have witnessed and adapted to numerous technological advancements, from rotary phones to smartphones, and typewriters to laptops. They continue to learn and embrace new technologies, often attending well-subscribed tech classes tailored for seniors at community centres and libraries. This trends is also seen in the seniors living industry where increased investment in technology and technical support for residents has been an recent trend.
Communication, Health, and Shopping: Older Adults are Engaged
The use of telemedicine among seniors has become more prevalent, reflecting broader trends in the digital health industry. In 2021, about 43.3% of adults aged 65 and older reported using telemedicine services within the past year. This usage was part of a trend where telehealth adoption increased with the age of the participants (American Medical Association)​. The telemedicine market in the US continues to evolve as senior-specific digital health services, such as Patina Health proliferate.
Technology adopted by older adults also serves as a vital connection between them and their loved ones. Applications such as Skype, Zoom, and FaceTime allow grandparents to have a closer connection and be a part of their grandchildren's milestones, even from afar.
Older adults are increasingly becoming active participants in the digital economy. Online shopping is a primary activity; nearly 70% of adults aged 50 and over reported making online purchases​ (Pew)​. This trend is supported by their adoption of tablets and other mobile devices, making it easier for them to navigate e-commerce platforms. Similarly, streaming services see significant subscriptions from this age group. Approximately 40% of those aged 65 and older use streaming services to watch their favourite shows and movies, reflecting a robust engagement that aligns with broader consumer trends​ (Pew)​.
Addressing Challenges
Older adults still face challenges in adopting new technologies due to usability and design issues, cognitive changes, and privacy concerns. Many devices are not designed with seniors in mind, featuring small text and cluttered interfaces that can be challenging to navigate. In addition, older adults may be more vulnerable to online scams and privacy breaches, exacerbating their hesitation to embrace digital services due to unfamiliarity with data security measures.
The solution involves designing intuitive tech products for all ages while offering comprehensive support and guidance. This includes communicating clearly and effectively on security measures and associated risks. Engaging older adults in the design process and providing continuous feedback opportunities can also ensure that tech products better meet the needs and preferences of a wider range of age groups.
No Phonebooth… No Problem
You don’t see many phonebooths around these days, but that wouldn’t stop Clark Kent, even in his older years, from transforming into Superman when someone is in trouble. It would have to take more than the rise of the smart phone to stop the Man of Steel. Like many journalists today, Clark Kent is probably working remotely (at least a few days a week), which affords him plenty of privacy in which to dawn his super suit. Problem solved.
It's time to dismantle the myth that all older adults are luddites and recognise their technological adaptability and participation in the digital economy. At Stronghold, we’re proud to serve families and embrace this reality as part of the services that we provide.